MUSLIN COMFORT

THE CHALLENGE:

• Content and messaging did not reflect the quality of the brand

• Brand trust was damaged following a public PR issue involving the owner

• Website and Instagram lacked cohesion and strategic direction

• Email marketing was underperforming and poorly structured

• Marketing spend was inefficient and reactive

• Lack of SOPs and clear marketing processes

WHAT WE DID:

• Elevated and corrected content to align with premium brand standards including building a library of graphics and lead and produced multiple full scale photoshoots

• Supported the brand through a PR reset to rebuild trust and loyalty

• Rebuilt the website and reset Instagram strategy and visuals

• Overhauled email marketing and scaled it into a core revenue channel

• Built and expanded the affiliate program

• Implemented SOPs across marketing workflows

• Reduced inefficient spend and aligned marketing around performance

RESULTS:
Restored brand trust and strengthened customer loyalty while creating a cohesive, high-quality digital brand presence. Through a more disciplined and strategic approach, email marketing grew to drive approximately 30% of total revenue, improving overall marketing efficiency and significantly reducing wasted spend. This work established a scalable marketing foundation built to support long-term, sustainable growth.