High SPirits

THE CHALLENGE:

The client approached us with the goal of launching a cannabis gummy brand but without a defined vision, brand identity, product lineup, or go-to-market strategy. There was no existing name, concept, flavor direction, or visual system in place. The brand needed to be built entirely from the ground up and positioned to stand out in a competitive and highly regulated market.

WHAT WE DID:

We led the full creation and launch of the brand from concept to market.

• Conducted in-depth market and competitive research to define the brand positioning, target audience, product strategy, and white-space opportunities. Built a digital marketing strategy to support launch and early growth, including content direction and campaign planning.

• Developed the brand name, product naming system, flavor concepts, and overall brand story. Created a complete visual identity, including logo design, packaging systems, color palette, typography, and brand aesthetics.

• Designed compliant, shelf ready packaging and created a complete brand design ecosystem including website design, social media assets, email marketing templates, digital ads, and launch collateral.

• Directed and executed multiple product and lifestyle photoshoots to establish a cohesive visual content library.

• Launched and managed early social media marketing efforts, ensuring consistent branding and messaging across all platforms.

RESULTS:
Available in over 20 dispensaries within the first 3 months on the market.