SOLSTICE INTIMATES

THE CHALLENGE:

• Handmade lingerie start-up with no prior online sales experience, limited resources, and no established brand voice or market presence

• Began with zero email subscribers, 0 social followers and no owned marketing channels

• Needed to identify a clear target audience, develop brand positioning, and create demand in a saturated market

WHAT WE DID:

• Defined and established Solstice’s brand identity, mission, and tone of voice, evolving the brand from a lingerie label into a lifestyle and community-driven brand

• Designed and launched the e-commerce website, creating a seamless customer experience from discovery to purchase

• Built and managed social media, digital marketing, and content strategy as well as developed and executed a robust email marketing strategy.

• Designed high-performing marketing campaigns aligned with brand aesthetics and product launches to drive engagement and revenue

• Curated collections, developed pricing structures, and implemented inventory and wholesale systems

• Led content creation, PR outreach, influencer partnerships, and celebrity seeding to increase credibility and visibility

RESULTS:

• Grew from 0 to 200K followers in two years through organic social and influencer growth

• Built an email list from 0 to 40,000 subscribers. Email marketing contributed to over $1 million in sales within the first five years

• Featured in Vanity Fair France, The Hollywood Reporter, Nylon, and Refinery29. Celebrity clientele including Tess Holliday, Margo Price, Nikki Lane, Karley Sciortino, and Juliet Simms

• Successfully scaled from a small handmade business into a cult-favorite lifestyle brand with both online and brick-and-mortar success