TRUE2BEAN

\THE CHALLENGE:

True to Bean, a wellness-focused brand offering both a freestanding retail experience and a CBD product line, needed a stronger digital presence to support its growth. The brand had a unique ethos and physical footprint but lacked a consistent online strategy, cohesive brand expression across social media, and a structured content pipeline. The challenge was to bring clarity, consistency, and conversion to their digital marketing channels while supporting broader brand and e-commerce goals.

WHAT WE DID:

• Audited existing social media platforms and implemented immediate cleanup to improve consistency and professionalism across Instagram and Facebook.

• Developed and managed a full-scale social content strategy tailored to True to Bean’s unique customer base and product mix.

• Directed and managed the content team to ensure a seamless workflow and aligned creative output.

• Created weekly and monthly posting schedules, including content planning, curation, development, and deployment.

• Managed analytics tracking and performance reviews to optimize content strategy and engagement.

• Strategized engagement campaigns and social media customer relations to drive loyalty and retention.

• Consulted on overall brand direction for digital channels, ensuring alignment between product strategy and marketing.

• Activated and creatively directed on-site photoshoots to generate high-quality, on-brand content.

• Provided e-commerce consulting and guidance for improving user experience, conversion, and retention.

• Delivered brand consulting on product prioritization using an 80/20 analysis and advised on packaging to align with brand tone and category best practices.